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Building affiliate program

Posted on August 17th, 2008. About Business, Internet, Internet Marketing.

Let’s start with “the obvious”…

Did you ever stop to think about how many of your friends and family know about affiliate marketing?

Not many right?

The concept is STILL entirely new to most people.

“Sell other people’s stuff? You mean I don’t have to stock products or deal with customers? And someone pays me a commission just for sending them to their Web site?”

“What a grrrrrrrrrrrreat concept!”

Remember how you felt when you first learned about affiliate marketing? Yup. So the next question is…

“How do I learn more?”

Sign up Free Affiliate Program

Send it to them by e-mail so they can’t go wrong. All they have to do is click on the link.

The Affiliate page assumes no knowledge. There’s a short (optional) introduction for those who need it. And all the benefits are explained here, too.

Do you know what happens after folks register?

They realize… “I’m going to need a Web site to do this!”

And the next thing you know they’re buying SBI! and you’re making commission. Click KaCHING! :-)

And then, a year later, a renewal. Click KaCHING!

And then some buy a second site. Click KaCHING!

No doubt about — being an SBI! affiliate is one of the most lucrative of all affiliate options.

And so far, we’ve only talked about OFFline promotion!

What about ONline?

It’s much the same process…

o Introduce the concept of making money through affiliate marketing, but take it one step further…

o Explain why the 5 Pillar Program is the fairest, most generous, most equity-building, most mature program that exists online. We are the only company of our size that still depends 100% on affiliate marketing. Why? Because we believe in it. And more importantly, we believe in YOU.

o Send them to the registration page to learn more and to join the best program on the Web.

Your approach will vary, depending on the nature of your site and your audience. But basically, the key is not to be pushy. Treat visitors like friends. or example, let them in on “what they didn’t know about SiteSell’s affiliate program” if your audience is Internet Marketers.

Tell your own “affiliate marketing” story. Tell them with passion about how you learned about it and how well you are doing with it. Voice and positioning is key. You must truly care about helping them. Otherwise your words are met with skepticism and you’ll lose credibility.

Do you have a less sophisticated audience? Write an informative page about affiliate marketing and its benefits. You can send folks to it from anywhere…

o Your home page with a good benefit-driven link

o Your own review of the top affiliate programs

o An article about the 5PP that ties in with your niche

o From a PPC campaign

o In your newsletter or an e-mail promotion

Once your audience is interested in affiliate marketing, you can do more than just send them to the Signup Page….

The Affiliate Marketing Business landing page will tell them the whole story about affiliate marketing. It’s also a great place to get some ideas for your own page…

Affiliate Marketing Business

Offer your visitors a free copy of the classic (and often updated) Affiliate Masters Course. Send them to the download page…

Free Affiliate Master Course


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