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Matthew Bagley's Articles

  • Business Documenting - The must for all companies
    One of the most important things you can do to ensure the success of your business is to create documented standards for how each and every process is performed throughout the company. Essentially at a very basic level these documents describe in a high level of detail the exacts steps for a particular task, it should be both simple and detailed enough that anyone should be able to review the procedure and do that task.
  • Forums - The Business Gold Mine?
    If you visit forums frequently, you can use them to promote your business without worrying about spamming. This doesn't mean that you go there solely with the intention of promoting your business. However, if you're subtle in your approach, there are a few things that you can do that may land you some new customers. This can be one of the simplest ways to draw business to your website without much effort, as your just engaging in normal everyday conversations.
  • What Are 7 Psychological Triggers That Make People Buy?
    Did you know that there are seven psychological techniques that literary persuade people to buy?
    When we first used these techniques in a client's mailshot, we increased the response rate by 257%! You can use them not only in your mailshots but also in your ads, headlines, and even sales letters.
  • Optimising Images for use on the Internet
    You would be amazed how many websites do not optimise their images properly, this can result in slow speeds for the visitor which is something you can not afford.
    When publishing your images on the World Wide Web you have to make a compromise between quality and speed for instance you can’t have a company logo which is 100Kb in size as this will take too long to download.
    So how can you optimise your images? Well first you need to understand the differences in the image formats.

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