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Kenrick Cleveland's Articles in Business

  • Persuade With The Temporal Loop Pattern
    The language pattern is a powerful technique for getting what you want. The 'temporal pattern loop' is especially potent in persuasion.
  • Avoiding Persuasion Pitfalls (Part 1)
    "Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians." - Russ Rymer
  • What's Your Story? Using Stories to Persuade the Affluent
    "To be a person is to have a story to tell." ~Isaac Dennison
  • Taking It Down A Notch: The Power of Simplicity in Persuasion
    "Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau
  • Paying Attention to the Umms and Ahhs
    Language and persuasion can both be mangled. They can also be the epitome of art. And as with any artistic endeavor, unless you're a child prodigy like Mozart or Picasso, most likely you'll have to practice to excel.
  • I Just Can't Help Myself: Framing The Third and Fourth Taboos
    To further illustrate the persuasive power of framing, I've chosen a few pretty hot topics. I'm hoping to stir us all up a little.
  • Frame, Reframe
    An employee of mine, my transcriptionist, was living in New Orleans until August 28, 2005. On that day, she and her boyfriend and their cats drove north to Tennessee to ride out the storm in a pet friendly hotel.
  • Gaslighting: Stirring Up Doubt
    Here's an example of a very powerful psychological and persuasive strategy called gaslighting.
  • Self Motivation With Your Other-Than-Conscious Mind
    "It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100% - when we are fully using the physical and mental equipment we have been given." ~Mihaly Csikszentmihalyi
  • How to Use Social Positioning to Persuade Affluent Prospects
    "Do not worry about holding high position; worry rather about playing your proper role." ~Confucius
  • Persuasion Within The Pink Bubble
    "It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law." ~Louis Sullivan
  • Using Rhythm and Vibration To Gain Rapport
    "We are what we think. All that we are arises with our thoughts. With our thoughts we make the world." ~Buddha
  • The Silent Side of Persuasion
    This is crazy. . . It's a few weeks old, but very interesting in terms of when to talk and when not to talk.
  • Viewing American Politics From The Perspective of Martians
    I'm being silly, but indulge me here as I veer off into the realm of fantasy. Not *that* kind of fantasy, but the world from a martian's perspective.
  • Empathy and Persuasion
    Empathy: The ability to identify with and experience the vicarious feelings, thoughts or attitudes of another person.
  • Cold Calling R.I.P.
    Endings are hard. Sometimes we cling to people, places, things, that we've outgrown, because of a nostalgia, or out of habit.
  • Allowing and Embracing the Flow
    "The real 'haves' are they who can acquire freedom, self-confidence, and even riches without depriving others of them. They acquire all of these by developing and applying their potentialities. On the other hand, the real 'have nots' are they who cannot have aught except by depriving others of it. They can feel free only by diminishing the freedom of others, self-confident by spreading fear and dependence among others, and rich by making others poor." - Eric Hoffer
  • Resonating with Affluence: What is your worth?
    The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.
  • The Awareness Pattern
    "The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." - Henry Miller
  • I Am An Onion: Layers of Complexity in Persuasion and Life
    I love a good metaphor. An especially powerful metaphor for me lately has been that of an onion. The Cleveland Method deals with a deep understanding of our core drives and unconscious motivations. When we focus inward, only then can we genuinely understand others.
  • Purely Emotional Persuasion: The Use of Storytelling
    I cry during movies. I'll admit it. I'm absolutely comfortable with it and not ashamed in the slightest. Stories have been used to elicit emotional responses, whether by design or by accident, since the beginning of man and some of the best stories are extraordinarily moving. That emotion may manifest as heartbreaking or uplifting or revolutionary or life changing-but the important thing to remember is that it is an unbelievably powerful opening-a hole, so to speak-that can be filled up with a message.
  • Creating Group Rapport
    Public speaking is hard. I remember starting out in this business, a business which necessitates a fair amount of public speaking, and before each big seminar I'd give, I would have huge anxiety for over a week prior to the event. My family would avoid me, even the dog knew not to interrupt me. Gearing up for events was chaotic and intense and only lead to a huge let down after the event (despite the event's success) because it was a huge release of energy.
  • The Persuasion of Isolation
    At the end of last year a documentary about the cult leader Reverend Jim Jones came out called "Jonestown: The Life And Death of People's Temple". It was the history of Jonestown through photos, film clips, recordings and interviews of surviving members of the murder/"suicide" of over 913 people.
  • Being Open To Our Prospect's Energy
    Occasionally I work with concepts that some might consider odd or unusual or downright woo woo. I ask for your indulgence with these concepts if you are not of this particular mindset, because even if something is odd, it has potential to work.
  • How To Short Circuit Buyer's Remorse
    When making purchase large and small, it is human nature for us to want to make sure we've made sound and proper decisions with keen determination and an eye towards value and greatest use.
  • Setting Your Frame From The Start
    Beginnings are everywhere all the time. Everything has a beginning, middle and end. And when we begin with clarity and intention, it sets our path for what we can expect. Sitting down to start a presentation with a new client or prospect, how do you begin?
  • The Lure Of The Forbidden
    'Forbid us something, and that thing we desire.' - Geoffrey Chaucer
  • The Power Of Persuasion Ancient Chinese Style
    "So it is said that if you know your enemies and know yourself, you will win a hundred times in a hundred battles. If you only know yourself, but not your opponent, you win one and lose the next. If you do not know yourself or your enemy, you will always lose." -Ancient Chinese Proverb
  • Enough Blame To Go Around
    "All blame is a waste of time. No matter how much fault you find with another, and regardless of how much you blame him, it will not change you. The only thing blame does is to keep the focus off you when you are looking for external reasons to explain your unhappiness or frustration. You may succeed in making another feel guilty about something by blaming him, but you won't succeed in changing whatever it is about you that is making you unhappy." -Wayne Dyer
  • How Not To Become A Billionaire
    1. Wait for approval or permission from society.
  • Rapport and Criteria: Two Sides of the Same Coin
    "You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you." --Arnold Bennett
  • Attaining Persuasive Productivity
    When we learn to persuade, we have the added bonus of being able to use our persuasion skills on ourselves. We are able to naturally accomplish anything when we can self-persuade.
  • It's All in the Attitude
    I AM YOUR ATTITUDE! I AM YOUR MASTER. I can make you rise or fall. I can make you a success or failure. I can work for or against you. I control your feelings and actions. I can make your heart sing with happiness. I can make you wretched, dejected, or morbid. I can make you angry and resentful. I can make you lonely, discouraged or depressed. I can make you sick, listless. I can be a shackle, heavy and burdensome. I can be a prism's hue, dancing bright and colorful. I can be nurtured and grown to be beautiful. I can never be removed, only replaced. I AM YOUR ATTITUDE! (author unknown)

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