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Kenrick Cleveland's Articles in Advertising

  • Very Superstitious: 'there Are No Accidents'
    'Very superstitious, writing's on the wall Very superstitious, ladders bout' to fall Thirteen month old baby, broke the lookin' glass Seven years of bad luck, the good things in your past
  • Believing in Yourself: Intention and Persuasion
    The term baggage is definitely an overused pop psychology term in our culture. We use it to describe the excesses and useless junk we carry around with us from our worst childhood memories to when our romantic relationships went bad to all manner of past problems we can't seem to shake or get rid of.
  • Returning to Bondage
    "The average age of the world's greatest civilizations has been two hundred years. These nations have progressed through this sequence: From bondage to spiritual faith; from spiritual faith to great courage; from courage to liberty; from liberty to abundance; from abundance to selfishness; from selfishness to complacency; from complacency to apathy; from apathy to dependence; from dependency back again into bondage." --Sir Alex Fraser Tyler (1742-1813) Scottish jurist and historian
  • The Edge: Persuade Using Our Ingrained Drive to Compete
    The gym I attend is by no means a meat market. There are few mirrors, and the clientle appears to be there to maintain and/or work on their health, not to see and be seen. And I noticed something amazing at the gym that I want to share with you.
  • Too Much To Choose From
    Toothpaste. It's an everyday necessity (hopefully!!), something that everyone needs. And yet, I noticed myself in a grocery store recently confronted with what felt like a very daunting task--how to choose from the dozens of brands, flavors, sizes of toothpaste available. Why do we need so many flavors--cinnamon, spearmint, fennel, wintergreen, strawberry, bubblegum, berry?
  • Clean Out Your Trash
    There's a common saying, 'taking three steps forward and two steps back'. We've all felt this sort of frustration at some point in our life. Luckily you're reading this article and I have an exercise to show you how to eliminate the 'two steps back'.
  • Activating Affluence
    I'm a firm believer that we are here to create our own destinies. Our lives are exactly as we have made them - for good or bad.
  • Curiosity: The Desire to Explore the Unknown
    When we are born, we are open and curious and fascinated at the new world around us. We are sponges. And as we develop, and if, and only if, our basic needs are satisfied, we grow to the point of requiring self-actualization.
  • Patient Attention
    When I was a kid I was raised on a farm. I used to help my grandpa plant fruit trees. Some of them were hybrids - really cute little trees.
  • Larry Craig's Incongruency
    In the movie The Usual Suspects there's a scene where a detective is interrogating an alleged criminal.
  • Using the Power of Your Unconscious Mind to Persuase the Affluent
    "Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding." ~ Ambrose Bierce
  • Persuasion Based On Your Prospect's Needs
    "Nothing has more strength than dire necessity." ~ Euripides
  • Forgiveness: Clearing Out Your Attic Can Lead to Happiness
    "Forgiveness means that you do not hold others responsible for your experiences." ~Gary Zukav

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