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Differentiate or Die! This article will explain why a Unique Selling Position (USP) is critical to your success. Your marketing exists in a confusing and complex world. Think for a minute about how many choices you have as a consumer in just about any product category. Its not unusual to have dozens, if not hundreds or even thousands of alternatives when you're shopping for a product or service. If You Can't Communicate Your Difference, You'll Die! Finding Your Unique Selling Position (USP) May be The Most Critical Activity for Your Success. Your advertising lives in a world of complexity and confusion. Consumers have so many choices in almost every product classification. When you're shopping for a service or product it's common to have even thousands of choices..

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