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Frank Abbott's Articles in Advertising

  • Pay For Performance Doctors
    Imagine this. You've just gone to the doctor and you've had your annual check-up. You've had your blood pressure checked and had the once over from the nurse practitioner. Congratulations! Your blood pressure is back down to normal levels. Now, who gets credit for this great achievement? You guessed right! Your doctor will get a bonus for the accomplishment of lowering your blood pressure.
  • Insurance And Circumcision
    An expectant couple has many decisions to weigh. What kind of car seat should we get? Should my wife quit her job and stay home with the kids? Do we bottle feed or maybe my wife should nurse? When a couple is expecting a little baby boy, there's another decision they'll need to make and that's whether or not to circumcise.

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