Google campaign management: Advanced Settings

One reason why many advertisers using Google campaign management may not be running their ppc management campaigns as efficiently as possible is due to a lack of knowledge of the different options that are available when setting up a campaign in Google. You might be aware of the basic features, like the keyword research tools. However are you aware of some of the more advanced features that Google management offers?

Here's a list of several of the most important options that can affect your campaign that you may not be aware of. Every one of them determines how often your ad is shown and by whom, therefore they have a major effect on how much money you spend on clicks.

1. Manual bidding - this setting used to be known as "set maximum limit". This is a very common way to have your account set up. What this does allow you to decide the maximum price you're willing to pay for any keyword in the campaign.

2. Conversion Optimizer - If you are using the conversion tracker feature to track your opt ins and/or sales, this feature is available to you. You decide how much you are willing to pay for a conversion and then Adwords will automatically optimize the performance of your campaign to generate for you the highest return on investment.

3. Budget Optimizer - this is a nifty feature that you can use to automatically budget much you want to spend on ad words on a monthly basis. After it set up, will automatically manage your account to generate the most clicks within that budget.

4. Preferred Cost Bidding - This allows you to decide what is the average price you want to pay per click. Adwords will then set your bids to make sure the average price you pay for each click you receive is the amount that you selected. This doesn't mean that all of your bids are going to be the average amount or less. Some bid amounts may exceed the average amount and some will be lower.

If you are looking to maximize profitability from your Google Adwords campaigns, the best option to select is the manual bidding option. One thing you have to remember is that not all keywords are worth the same.

As such, you want to manually control the bidding on all your major keyword groups so you can identify which keywords are making you money and which ones are costing you money. Manual bidding is the ONLY option that allows you to do this.

Budget Optimizer is probably the biggest waste of money out of all of the options available. It's the lazy way to do Adwords and you will pay for the laziness. You simply select a monthly budget and Adwords does the rest. That being said, there is nothing to verify that Adwords is efficient with that budget. Adwords may be generating lots of traffic for keywords that are not profitable to you.

Using the conversion optimizer and preferred cost bidding has its place, if you know what you need to pay to stay profitable.

These are four of the advanced options in Google Adwords that are mostly unknown. Use them wisely and maximize your profitability and ROI!

Article Source: http://www.yourarticle.info

Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you've been looking for info on "adwords professional", grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in's and out's of adwords and more.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated